Find the friction
Analytics, session recordings and heatmaps show where people hesitate, backtrack or leave, and which journeys cost you most.
UX design services that find where people get stuck.
We watch how people use your site or product, fix the journeys that lose them, and test the fix before it is built.
The problem
Guessing is expensive.
Teams redesign what they think is wrong. Visitors drop out somewhere else. Without evidence, a new interface can look better and convert worse. UX design starts with where people actually hesitate, in analytics, recordings and interviews, then changes the flow as well as the look, and tests it with users before development.
What you get
UI and UX design, evidence first.
Research, flows and interface design in one team, so findings turn into screens without a handover.
Talk to real users
Interviews and task-based tests with your customers, so decisions rest on what people do, not what stakeholders assume.
Redraw the flows
User flows and information architecture for sign-up, checkout, booking or enquiry, simplified step by step.
Prototype before building
Clickable Figma prototypes of the new journeys, detailed enough to test and cheap to change.
Design the interface
UI design and a component library on your brand, covering every state: empty, loading, error and success.
Test, then hand over
Usability tests on the prototype, fixes made, then annotated designs developers can build from.
What changes for your users.
Good UX shows up as fewer abandoned forms and fewer questions to support.
BeforeAfter
Redesigns based on opinionChanges based on recorded behaviour
Forms that ask for everything up frontSteps that ask only what is needed
Support tickets asking where things areNavigation that answers before they ask
Problems found after launchProblems found in the prototype
From research to build.
We measure with your analytics and build the result on your platform.
Every ecosystem, five ways in
Four steps from friction to fix.
Every step ends with something you can see, click or measure.
- 01
Discover
Analytics, recordings, stakeholder interviews and a UX review of the journeys that matter.
- Friction map
- Analytics review
- Research plan
- 02
Research
Interviews and task tests with real users to confirm why people get stuck.
- User interviews
- Task test findings
- Priority problems
- 03
Design
New flows, wireframes and UI in a clickable prototype.
- User flows
- Prototype
- UI components
- 04
Validate
Usability tests on the prototype, changes made, then a developer-ready handover.
- Usability report
- Final designs
- Developer handover
Built for what’s next.
Built to driveMore committed players.
Built to driveMore returning customers.
Built to driveMore meaningful demos.
Built to driveBetter talent connections.
Built to driveMore course creators.
Built to driveMore product discovery.
Built to driveMore sign-ups.
Built to driveMore memberships.
Built to driveBetter-qualified leads.
Built to driveMore qualified candidates.
Built to driveMore enquiries.
Built to driveMore qualified demos.
Built to driveMore workplace demos.
Built to driveMore business accounts.
Built to driveMore free trials.
Built to driveMore building owners.
Built to driveMore free sign-ups.
Private Villas MexicoBuilt to driveMore direct bookings.
Trusted across our practice
Working together. In their words.
Independent reviews. Long-term working relationships.
“Stega Creative team not only understood our needs and vision for the websites, but they also came up with improvements.”
“After a website (re)launch, they are also always accessible and happy to help. I highly recommend everyone who is looking for a new and more stable website in Webflow, to work with Stega!”
“We’ve been working with Stega & Gabriel for the last two years. Cannot recommend them enough. They’re responsive, professional & an asset.”
UX design questions, answered.
A few things worth discussing before your UX project takes shape.
What do UX design services include?
UX design services improve how people move through a website or product. At Stega that includes analytics and recording reviews, user interviews, user flows, information architecture, prototypes, UI design and usability testing, finishing with designs your developers can build.
What is the difference between UI and UX design?
UX design decides how a journey works: the steps, structure and information a person needs. UI design decides how each screen looks and behaves: layout, type, colour and components. A UI UX design agency does both, so the flow and the interface are designed together.
How much do UX design services cost?
Cost depends on how much user research is needed, the number of flows and whether we also design the full interface. We scope after a short review call.
How long does a UX design project take?
Recruiting research participants is often the longest part. Larger products with many flows are split into phases, so improvements ship while the next journey is being researched.
Do we need user research for UX design?
UX design without user research relies on assumptions, which works for obvious fixes and fails on the decisions that matter. A handful of interviews or task tests usually reveals the main problems. We size the research to the decision, not to a fixed method.
When should you hire a UX design agency?
Hire a UX design agency when a key journey underperforms and nobody knows why, before a big redesign, or when you have no designer. If you only need visual polish on a flow that already works, a UI designer is enough.
Revamp today.The 
way.
Your ambition. Our collective craft.
Strategy, design and technology, working as one.