Enquiries that arrive ready for a sales call.
Samsung SDI wanted better-qualified leads. We built a Webflow website connected to HubSpot, where every enquiry lands in the CRM with the context the sales team needs to act on it.
- Client
- Samsung SDI
- Sector
- Batteries and energy storage
- What we did
- Web design, Webflow website build, HubSpot integration, Lead qualification forms
- Built to drive
- Better-qualified leads.
- Live site
- samsungsdi.com
The problem
An enquiry is only useful if sales knows what to do with it.
For a business that sells batteries and materials to other businesses, volume of enquiries matters less than their quality. A form that asks for a name and an email leaves the sales team guessing about the buyer, the product and the urgency. Every unclear lead costs a call before any real conversation can start.
- Enquiries that reached sales without enough context to act on.
- A website and a CRM that needed to work as one lead path.
- Content the marketing team should be able to update without developers.
The solution
A Webflow site and HubSpot working as one lead path.
We designed the site around the questions a buyer brings and connected every form to HubSpot. Each enquiry arrives with its source page and form answers attached, so sales starts from context instead of a cold email address.
Our intervention
What we took on.
The work covered the site itself and the path an enquiry takes after someone presses send.
- 01
Site design
Page layouts and components designed in Figma, organised around what a business buyer needs to find before getting in touch.
- 02
Webflow build
The website built in Webflow from those components, with CMS content the marketing team can edit.
- 03
HubSpot connection
Website forms mapped to HubSpot fields, so every enquiry becomes a CRM record with its source page attached.
- 04
Qualifying forms
Enquiry forms that ask the questions sales would otherwise ask on the first call.
The Stega fix
Design the form for the sales call that follows it.
Lead quality is decided before anyone submits anything. We start from what sales needs to know and work backwards to the page and the form.
Ask what sales would ask
Each form question exists because the sales team would otherwise ask it on the first call.
Context travels with the lead
The page someone came from and their answers sit on the HubSpot record, not in a separate inbox.
Marketing owns the content
Pages run on Webflow components and CMS, so the team updates content without a developer in the loop.
Stega initiatives
What we propose next.
Once enquiries flow through one path, the next step is learning from them.
Lead scoring
Next we propose a scoring model in HubSpot, so the strongest enquiries reach sales first.
Form testing
We are preparing tests on form length and question order, to find where qualification and completion balance best.
Source reporting
We want reports that show which pages and campaigns produce the enquiries sales accepts.
Toolstack
The tools behind it.
- WebflowThe website, its components and the CMS the marketing team edits.
- HubSpotReceives every enquiry as a CRM record with its answers and source page.
- FigmaPage layouts and components designed before build.
- Google AnalyticsShows which pages lead visitors to an enquiry.