Write the tracking plan
Events, properties and conversions defined around the questions your team needs answered, with consistent names.
Analytics implementation you can trust before you report on it.
We plan the events that answer your questions, implement them through Google Tag Manager or code, and check every one against real journeys.
The problem
Numbers nobody believes.
Two tools show two different conversion counts. A form fires twice. Consent blocks half the tags without anyone noticing. Once people stop trusting the numbers, they stop using them, and decisions go back to opinion. Analytics implementation fixes the plumbing: a written plan of what to track, clean tags and a check that the data matches reality.
What you get
Google Tag Manager, cleaned up.
Everything from the tracking plan to the last consent check, in GA4, PostHog or both.
Rebuild the tag container
A clean Google Tag Manager setup with clear naming, folders and no orphaned tags or triggers.
Implement GA4 properly
Conversions, custom dimensions, cross-domain tracking and filters configured, so reports reflect real users.
Add product analytics
PostHog events, funnels and session recordings where you need behaviour detail beyond GA4.
Respect consent
Consent mode and your cookie banner wired to every tag, tested in each consent state.
Verify and document
Every event tested against real journeys, then documented so the next person does not break it.
What changes in your reports.
One set of numbers, and a clear reason to trust it.
BeforeAfter
Conversion counts that disagreeOne definition, the same number everywhere
A tag container nobody understandsA documented, named container
Tags firing before consentTags that respect every consent choice
Events added ad hocA tracking plan everyone follows
The measurement stack.
We implement in the tools you use and join them where it helps.
Every ecosystem, five ways in
Four steps to data you trust.
Plan before tagging, and test before anyone reports on it.
- 01
Audit
Current tools, tags, consent and reports reviewed against what the business needs to know.
- Tracking audit
- Consent review
- Question list
- 02
Plan
A tracking plan with events, properties, conversions and naming rules.
- Tracking plan
- Naming convention
- Conversion definitions
- 03
Implement
Tags, code and tool configuration built in staging, then released.
- GTM container
- GA4 and PostHog setup
- Consent integration
- 04
Verify
Every event tested in each consent state, then documented and handed over.
- QA log
- Documentation
- Handover session
Built for what’s next.
Built to driveMore memberships.
Built to driveBetter-qualified leads.
Built to driveMore qualified candidates.
Built to driveMore enquiries.
Built to driveMore qualified demos.
Built to driveMore workplace demos.
Built to driveMore business accounts.
Built to driveMore free trials.
Built to driveMore building owners.
Built to driveMore free sign-ups.
Private Villas Mexico
Built to driveMore direct bookings.
Built to driveMore committed players.
Built to driveMore returning customers.
Built to driveMore meaningful demos.
Built to driveBetter talent connections.
Built to driveMore course creators.
Built to driveMore product discovery.
Built to driveMore sign-ups.
Trusted across our practice
Working together. In their words.
Independent reviews. Long-term working relationships.
“After a website (re)launch, they are also always accessible and happy to help. I highly recommend everyone who is looking for a new and more stable website in Webflow, to work with Stega!”
“We’ve been working with Stega & Gabriel for the last two years. Cannot recommend them enough. They’re responsive, professional & an asset.”
“Stega Creative team not only understood our needs and vision for the websites, but they also came up with improvements.”
Analytics implementation questions.
A few things worth discussing before your analytics project takes shape.
What does analytics implementation include?
Analytics implementation sets up the tools, tags and events that measure how people use your website. At Stega that covers a tracking plan, Google Tag Manager, GA4, PostHog where needed, consent integration, testing every event and documentation your team can follow.
Do we need Google Tag Manager consulting or can we set it up ourselves?
A small site with a few tags can manage Google Tag Manager in-house. Google Tag Manager consulting pays off when you have many tags, several tools, consent requirements or a container nobody understands. We can also audit your setup and leave your team to run it.
How much does analytics implementation cost?
Cost depends on the number of events, tools and domains, and whether consent needs rework. A tracking audit on its own is smaller, and tells you whether a full rebuild is needed.
How long does a GA4 and Google Tag Manager implementation take?
Sites with many forms, several domains or an ecommerce data layer take longer. Testing each event in every consent state is the step we never skip.
Should we use GA4 or PostHog for analytics?
GA4 suits marketing questions: traffic sources, campaigns and conversions. PostHog suits product and behaviour questions: funnels, retention, recordings and experiments. Many teams run both analytics tools, with one agreed source for each metric so the numbers never compete.
Why do GA4 and our CRM show different conversion numbers?
GA4 and CRM conversion numbers differ because of consent choices, ad blockers, duplicate events and different definitions of a conversion. Some gap is normal. A large gap usually means a tracking fault, which a tracking audit finds and fixes.
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