A site that does the buyer's research before the demo.
Compliance buyers read a lot before they talk to sales. We built Hicomply's Webflow site around that habit, with free tools, framework pages, gated resources and HubSpot forms that turn research into demo requests.
- Client
- Hicomply
- Sector
- Compliance software
- What we did
- Webflow development, HubSpot forms, Programmatic SEO, Free tools and resources, Locale management
- Built to drive
- More meaningful demos.
- Live site
- hicomply.com
The problem
Buyers were researching elsewhere, and the site was hard to maintain.
Hicomply's buyers compare frameworks, costs and vendors long before a demo. The site had pages held together by runtime scripts that broke the Webflow Designer, locale versions that had drifted apart, and empty pages live in search. Every new page risked adding to the mess.
- Little on the site to help a buyer at the research stage.
- Script-built pages the team could not edit in the Designer.
- Locales out of step, including 146 empty en-US pages in search.
The solution
Answer first, demo second.
We gave buyers the answers they were searching for, on Hicomply's own domain, and placed a demo form next to each one. Tools, resources and framework pages come from the Webflow CMS, so the team adds content without new code.
Our intervention
What we took on.
The work runs as an ongoing build on the live Webflow site.
- 01
Free compliance tools
Calculators and readiness checks on one shared engine, each configured as a CMS item, with results sent to HubSpot.
- 02
Framework pages in batches
Programmatic pages for frameworks and implementation topics, picked by real search demand and released batch by batch.
- 03
Free resources hub
Checklists, guides and webinars rebuilt natively in Webflow, with gated downloads that capture the lead before the file.
- 04
Blog formatted for AI answers
Snapshot cards and tables added to 128 posts in both locales, so search engines and AI assistants can quote a clear answer.
The Stega fix
Native first, and check every locale.
A compliance brand cannot afford a site that looks careless. We hold the build to the same standard Hicomply sells.
Designer-first builds
We replace runtime scripts with native Webflow structure, so the team sees in the Designer exactly what visitors see.
Demand before pages
Each programmatic batch starts from keyword data, and we drop topics that would compete with pages that already rank.
Every locale, every release
UK, US and Australian versions are checked before each publish, so one market's change does not break another.
Stega initiatives
What we keep improving.
Most of this work is ongoing, release by release.
Competitor pages
We are planning comparison pages against the main compliance platforms, built around the frameworks Hicomply covers and they do not.
Next programmatic batches
New pages follow search demand, with Cyber Essentials topics among the next candidates.
Australian locale
We are cleaning up the Australian version so each page pairs with the right UK and US page in search.
Toolstack
The tools behind it.
- WebflowThe site, its CMS and the UK, US and Australian locales.
- HubSpotDemo, resource and calculator forms feeding the sales pipeline.
- Google Search ConsoleIndex checks after every batch and locale release.
- DataForSEOKeyword demand data that decides which pages to build.
- FigmaResource cards, tool layouts and new page designs.