Map the data
A shared spec for experiment IDs, variant names, events and user IDs, so every tool refers to the same test in the same way.
4.9 / 5Optimizely integrations that keep every number in sync.
Optimizely integrations with your analytics, customer data and release process, so experiment results show up wherever your team looks.
Selected work, in motion.
Thoughtful experiences, ready for a closer look.Two tools. Two answers.
When Optimizely runs in isolation, its results rarely match anything else your team reports on.
BeforeAfter
Optimizely says the test won, GA4 disagreesExperiment and variant sent to GA4 as events you can segment
Audiences rebuilt by hand from CRM exportsCRM and CDP attributes synced into Optimizely audiences
Tests break when engineering ships a releaseExperiments tied to your release workflow and flag lifecycle
Results trapped in the Optimizely dashboardExperiment data exported to your warehouse for deeper analysis
What's included
Wired into your stack.
We connect Optimizely to the tools that need its data, and to the systems it needs for better targeting.
Connect your analytics
Optimizely decisions sent to GA4, Amplitude, Mixpanel or Segment, so you can break results down by any dimension your analytics holds.
Sync customer attributes
CRM or CDP fields from HubSpot, Salesforce or Segment passed into Optimizely as attributes for identified visitors.
Fit your release workflow
Flags and experiments tied to your CI pipeline, with clean-up rules so finished tests do not leave dead code behind.
Security, by consideration.
Trust is part of the build.
For your Optimizely project, we consider publishing access, experiments, audience data and connected services as part of one connected build.
See our approachConnected systems. Considered safeguards.
Changes you can trace.
GitHub workflows, peer review and dependency checks bring decisions into the release process.
Protected in transit.
Certificate configuration, HTTPS and secure headers help protect the path between your users and your systems.
Intelligence with limits.
Scoped tool access, validated inputs and human approval where automated actions carry consequences.
Connected and checked.
Every integration is tested with a live experiment before we call it done.
- 01
Map
We document which systems send data to Optimizely, which receive it, and agree the IDs.
- Integration map
- ID spec
- Consent review
- 02
Connect
Integrations built with native connectors where they exist and APIs where they do not.
- Analytics integration
- Attribute sync
- Release hooks
- 03
Reconcile
A live test run through every connection, with counts compared across tools.
- Reconciliation report
- Monitoring
- Integration docs
Built for what’s next.
Built to driveMore sign-ups.
Built to driveMore memberships.
Built to driveBetter-qualified leads.
Built to driveMore qualified candidates.
Built to driveMore enquiries.
Built to driveMore qualified demos.
Built to driveMore workplace demos.
Built to driveMore business accounts.
Built to driveMore free trials.
Built to driveMore building owners.
Built to driveMore free sign-ups.
Private Villas MexicoBuilt to driveMore direct bookings.
Built to driveMore committed players.
Built to driveMore returning customers.
Built to driveMore meaningful demos.
Built to driveBetter talent connections.
Built to driveMore course creators.
Built to driveMore product discovery.
Trusted across our practice
Working together. In their words.
Independent reviews. Long-term working relationships.
“We’ve been working with Stega & Gabriel for the last two years. Cannot recommend them enough. They’re responsive, professional & an asset.”
“After a website (re)launch, they are also always accessible and happy to help. I highly recommend everyone who is looking for a new and more stable website in Webflow, to work with Stega!”
“Stega Creative team not only understood our needs and vision for the websites, but they also came up with improvements.”
Optimizely integration questions.
A few things worth discussing before your Optimizely integrations takes shape.
How do you connect Optimizely to GA4?
Optimizely connects to GA4 through its built-in analytics integration or a custom event that pushes the experiment and variant to the data layer. We check that each visitor's variant appears in GA4, then build explorations so you can segment test results by any GA4 dimension.
Why do Optimizely and GA4 show different experiment results?
Optimizely and GA4 show different experiment results because they count visitors, sessions and conversions differently, and ad blockers or consent affect each one. Small gaps are normal. Large gaps usually mean the variant is not passed correctly, which we find by comparing counts at each step.
Can Optimizely use audiences from our CRM?
Optimizely can use CRM audiences when CRM fields are passed to it as custom attributes or through a customer data platform. We send fields such as plan, industry or lifecycle stage for identified visitors, without raw personal data. Anonymous visitors fall back to behaviour-based audiences.
How long does an Optimizely integration take to build?
A GA4 connection is quick. Syncing CRM attributes and wiring experiments into your release pipeline takes longer. Every integration is tested with a live experiment before handover.
Revamp today.The 
way.
Your ambition. Our collective craft.
Strategy, design and technology, working as one.