A finance product for Web3 companies, explained in plain words.
OneSafe offers accounts, corporate cards, DAO tools and Web3 invoicing to companies that move money across borders. We built a Webflow site that explains each product simply, says clearly what OneSafe is, and leads to one button: open an account.
- Client
- OneSafe
- Sector
- Financial technology
- What we did
- Web design, Webflow development, Product page system, Trust and compliance messaging
- Built to drive
- More business accounts.
- Live site
- onesafe.io
The problem
A new kind of finance product has to earn trust quickly.
OneSafe serves companies that hold and move money in fiat and crypto, DAOs included. Visitors have to understand several products fast and decide whether to trust a young company with their funds. The site also had to state that OneSafe is a technology company and not a bank, without hiding that line in a footer.
- Several products with different buyers: cards, invoicing and DAO finance.
- Buyers who need to trust the company before they open an account.
- A legal statement about partner banking that belonged on every key page.
The solution
One page per product, one clear next step.
We gave each product its own page with a strong hero, a product visual and the same two actions, open an account or book a demo. The partner banking statement sits in the hero of every page, right under the buttons, where a careful buyer looks first.
Our intervention
What we took on.
We designed and built the site in Webflow as a set of product pages that share one system.
- 01
Product pages
Pages for corporate cards, Web3 invoicing and DAO financial services, with features broken into short blocks and interface visuals.
- 02
Homepage story
A homepage that presents OneSafe as one place for a company's finances, then sends visitors to the product they came for.
- 03
Pricing and FAQ
A pricing table and FAQ that answer questions about fees, balances and availability before anyone signs up.
- 04
Webflow build
Reusable sections in Webflow, so the team can launch a new product page or blog post without a developer.
The Stega fix
In finance, clarity is the trust signal.
A confusing finance page reads as risk. Every design and copy decision on OneSafe leaned toward saying the plain thing early.
Say what you are
The line explaining that OneSafe is a technology company with partner banks sits beside every main call to action.
Same actions everywhere
Open account and book a demo appear in the same order and style on every product page.
Show the product
Cards, dashboards and invoices appear as interface visuals, so visitors see the tool they would actually use.
Stega initiatives
What comes next.
The site is the base for the growth work we propose next.
Account funnel tracking
Next we are proposing tracking from product page to completed account opening, so the team can see where applicants drop off.
Search content
We are preparing a content plan around stablecoin payments and Web3 invoicing searches, using the blog the site already runs.
Product page tests
Once tracking is live, we would test hero copy and proof points on the cards and invoicing pages.
Toolstack
The tools behind it.
- WebflowProduct pages, pricing, blog and the CMS behind them.
- FigmaPage designs and the card and dashboard visuals.
- Google Tag ManagerOpen account and demo click events across every page.
- Google AnalyticsTraffic and sign-up starts per product page.
- Google Search ConsoleIndexing and search queries for the product and blog pages.