Define the funnels
Signup, activation and purchase funnels built from the steps that matter, with conversion windows and breakdowns by source, plan or device.
4.9 / 5PostHog product analytics that ends in a decision.
PostHog product analytics that shows where users drop off, which ones stay and what your team should change next.
Selected work, in motion.
The experiences behind the journeys teams measure.Data everywhere. No answers.
The events are flowing. What is missing is a shared view of what they mean.
BeforeAfter
Forty dashboards, none opened this monthA few dashboards, each tied to one decision
A funnel that shows the drop, never the reasonSession replays linked to the step where users leave
Retention argued about in every planning meetingCohorts defined once and reused by every team
Analysts writing one-off SQL for every requestSaved insights and SQL queries anyone can rerun
What's included
Numbers with a next step.
We build the views your team will open every week, and retire the ones nobody trusts.
Build reusable cohorts
Active users, power users and at-risk accounts defined once in PostHog, then reused in insights, feature flags and experiments.
Watch where users leave
Each funnel drop paired with filtered session replays and heatmaps, so the number comes with a reason you can see.
Ship decision dashboards
A small set of dashboards per team, each answering a named question, with notes on how every metric is counted.
Security, by consideration.
Trust is part of the build.
For your PostHog project, we consider event collection, personal data, workspace access and ingestion endpoints as part of one connected build.
See our approachConnected systems. Considered safeguards.
Changes you can trace.
GitHub workflows, peer review and dependency checks bring decisions into the release process.
Protected in transit.
Certificate configuration, HTTPS and secure headers help protect the path between your users and your systems.
Intelligence with limits.
Scoped tool access, validated inputs and human approval where automated actions carry consequences.
Question in. Decision out.
Every dashboard starts with the decision it is meant to support.
- 01
Agree the questions
Short sessions with product, growth and leadership to list the decisions data should inform.
- Question backlog
- Metric definitions
- Data gap list
- 02
Build the views
Funnels, retention, cohorts and paths built in PostHog and checked against your source data.
- Funnels and cohorts
- Dashboards
- SQL insights
- 03
Review with your team
We walk through what the data says and what to do about it, then hand over.
- Findings summary
- Next actions
- Dashboard guide
Built for what’s next.
Built to driveMore memberships.
Built to driveBetter-qualified leads.
Built to driveMore qualified candidates.
Built to driveMore enquiries.
Built to driveMore qualified demos.
Built to driveMore workplace demos.
Built to driveMore business accounts.
Built to driveMore free trials.
Built to driveMore building owners.
Built to driveMore free sign-ups.
Private Villas Mexico
Built to driveMore direct bookings.
Built to driveMore committed players.
Built to driveMore returning customers.
Built to driveMore meaningful demos.
Built to driveBetter talent connections.
Built to driveMore course creators.
Built to driveMore product discovery.
Built to driveMore sign-ups.
Trusted across our practice
Working together. In their words.
Independent reviews. Long-term working relationships.
“We’ve been working with Stega & Gabriel for the last two years. Cannot recommend them enough. They’re responsive, professional & an asset.”
“After a website (re)launch, they are also always accessible and happy to help. I highly recommend everyone who is looking for a new and more stable website in Webflow, to work with Stega!”
“Stega Creative team not only understood our needs and vision for the websites, but they also came up with improvements.”
PostHog analytics questions.
A few things worth discussing before your PostHog product analytics takes shape.
What is the difference between PostHog trends, funnels and paths?
PostHog trends count how often something happens over time, funnels show how many users complete a sequence of steps, and paths show the routes users actually take. We use trends for health metrics, funnels for conversion and paths to find the detours users take that nobody designed.
How do you measure retention in PostHog?
PostHog measures retention with a retention insight that groups users by when they first did something, then shows how many come back. We choose the start and return events carefully, because retention built on pageviews says far less than retention built on a real product action.
Can PostHog product analytics show why users drop off?
PostHog product analytics shows where users drop off, and session replay helps show why. From any funnel step you can open replays of the people who left there. Watching ten of them often explains more than another breakdown, and in-app surveys can ask the rest directly.
How long does it take to set up PostHog product analytics dashboards?
If events are missing or unreliable, we fix them first, which adds an implementation phase. You see funnels and cohorts as they are built, so feedback shapes the rest of the work.
Revamp today.The 
way.
Your ambition. Our collective craft.
Strategy, design and technology, working as one.