One page that turns a curious golfer into a committed one.
Athletic Motion Golf had many ways to buy and no clear first step. We built a single Webflow page around a hero film and a free training video, then lined up every programme behind it.
- Client
- Athletic Golf
- Sector
- Golf instruction
- What we did
- Webflow development, Landing page design, Hero film, Conversion path
- Built to drive
- More committed players.
- Live site
- athleticmotiongolf.com
The problem
Too many offers, and no obvious place to start.
A golfer arriving at the site met training, lessons, schools, a store and an elite programme at once. Each one made sense on its own. Together they asked a new visitor to choose before they trusted the coaching. Most people who are unsure simply leave.
- Several products competing for the same first click.
- No low-commitment way to try the instruction.
- Proof from coaches and players buried below the offers.
The solution
Give first, then show the path.
The page opens with a free Distance Booster Training video, so the first step costs nothing but an email. Everything after that explains the method, introduces the coaches and shows the paid programmes as the natural next step for a golfer who already liked the free lesson.
Our intervention
What we took on.
One page, built in Webflow, with each section doing one job.
- 01
Hero film and offer
A full-width swing film behind a direct headline and a single green button that sends the free training video.
- 02
The method in plain words
A short section on measurement-based instruction, written for a golfer with a specific flaw or a distance goal.
- 03
Four clear paths
The AMG Matrix, training, lessons and the elite programme laid out as large tappable images, so a visitor picks by need.
- 04
Coaches and proof
The coaches' tour background and a wall of player testimonials, placed after the method and before the final ask.
The Stega fix
One action per screen.
A one-page site only works if every scroll moves the visitor closer to a decision. We cut anything that pulled in a second direction.
Lead with the cost of bad advice
The headline names the golfer's real fear, wasted money on swing tips that fail, before it names any product.
A free step before a paid one
The training video earns trust and an email address. The programmes come after the golfer has seen the method work.
Built for the phone first
Many visitors arrive on a phone. The film, the button and the four paths all read and tap cleanly on a small screen.
Stega initiatives
What we keep improving.
After launch the focus moves to the steps after the free video.
Follow-up after the gift
We are mapping what a golfer receives after the free video, so the email sequence points to the right programme.
Measuring the path
Next we are tracking how far visitors get from the film to each programme, to see which path needs work first.
Fresh proof
We are preparing short player clips to sit beside the written testimonials and keep the proof current.
Toolstack
The tools behind it.
- WebflowThe one-page site, its sections and the sign-up form.
- FigmaPage layout, mobile screens and the four programme cards.
- Google AnalyticsShows how far visitors scroll and which path they choose.
- Google Tag ManagerFires the sign-up and click events without code changes.