Audit what you do now
Every channel, campaign and content type reviewed for cost, reach and what it contributes.
Marketing strategy agency for teams doing too much at once.
We decide which channels deserve your budget, what to say on each and how campaigns connect, then turn it into a plan with owners.
The problem
Every channel, no plan.
Many marketing teams are busy on six channels and winning on none. Content gets made because the calendar is empty, campaigns launch without a clear audience and nobody can say which activity drives pipeline. A marketing strategy decides where to focus, what each channel is for and what to stop doing, so effort goes where it pays back.
What you get
A content marketing strategy that ships.
Channels, campaigns and distribution. Your website's content structure sits with our content strategy service.
Choose the channels
A focused channel mix, with a clear role for each: awareness, demand or conversion.
Set the content themes
3 to 5 themes tied to what buyers care about and what you can credibly say.
Plan the campaigns
A quarterly campaign plan with audiences, offers, formats and launch dates.
Plan distribution
How every piece reaches people: owned channels, paid support, partners and your sales team.
Set targets and owners
Metrics, owners and a review rhythm for each channel, so the plan survives past the kickoff.
What changes for marketing.
Fewer things, done properly, with a reason for each.
BeforeAfter
Six channels at half effortThree channels done properly
Content made to fill the calendarContent made for a campaign
Campaigns with no clear audienceEvery campaign with a named audience and offer
Plans that die after the offsiteA plan with owners and reviews
Where the plan runs.
We plan around the tools your team already uses to publish and measure.
Every ecosystem, five ways in
Four steps to a focused plan.
Built with the people who will run it, not handed to them.
- 01
Review
Current channels, content, results and team capacity reviewed with the people doing the work.
- Marketing audit
- Channel scorecard
- Capacity check
- 02
Decide
Workshops to choose audiences, channels, themes and what to stop.
- Channel strategy
- Content themes
- Stop list
- 03
Plan
Campaigns, calendar, distribution and budgets for the next quarter.
- Campaign plan
- Content calendar
- Budget split
- 04
Track and adjust
Targets, dashboards and a monthly review to keep the plan honest.
- Targets
- Reporting view
- Review rhythm
Built for what’s next.
Built to driveMore sign-ups.
Built to driveMore memberships.
Built to driveBetter-qualified leads.
Built to driveMore qualified candidates.
Built to driveMore enquiries.
Built to driveMore qualified demos.
Built to driveMore workplace demos.
Built to driveMore business accounts.
Built to driveMore free trials.
Built to driveMore building owners.
Built to driveMore free sign-ups.
Private Villas MexicoBuilt to driveMore direct bookings.
Built to driveMore committed players.
Built to driveMore returning customers.
Built to driveMore meaningful demos.
Built to driveBetter talent connections.
Built to driveMore course creators.
Built to driveMore product discovery.
Trusted across our practice
Working together. In their words.
Independent reviews. Long-term working relationships.
“Stega Creative team not only understood our needs and vision for the websites, but they also came up with improvements.”
“We’ve been working with Stega & Gabriel for the last two years. Cannot recommend them enough. They’re responsive, professional & an asset.”
“After a website (re)launch, they are also always accessible and happy to help. I highly recommend everyone who is looking for a new and more stable website in Webflow, to work with Stega!”
Marketing strategy questions, answered.
A few things worth discussing before your marketing plan takes shape.
What does a marketing strategy agency do?
A marketing strategy agency decides where a company should focus its marketing and how. At Stega that covers auditing current activity, choosing channels, setting content themes, planning campaigns and distribution, and defining targets and owners so the plan gets run.
What is a content marketing strategy?
A content marketing strategy decides which topics, formats and channels a company uses to reach buyers, and how each piece is distributed. Website content strategy is different: it plans the structure and pages of the site itself. Stega offers both as separate services.
How much does a marketing strategy cost?
Cost depends on the number of channels, audiences and markets in scope.
How long does it take to build a marketing strategy?
Teams with clean performance data move faster. The first campaigns can launch while later parts of the plan are still being written.
Should a startup hire a marketing strategy agency?
A startup should hire a marketing strategy agency once it has some customers and needs to choose where to grow, not before. Before product-market fit, spend the time on customer conversations. Our customer and market research service suits that stage better.
How is marketing strategy different from brand strategy?
Brand strategy decides who you are and what you stand for. Marketing strategy decides where and how you reach buyers with that message: channels, campaigns and budgets. Brand strategy usually comes first, and a marketing strategy puts it to work.
Revamp today.The 
way.
Your ambition. Our collective craft.
Strategy, design and technology, working as one.