Keep a hypothesis backlog
Ideas from analytics, research and your team, written as testable hypotheses and ranked by evidence, expected impact and build effort.
4.9 / 5Optimizely experimentation that your roadmap can rely on.
An Optimizely experimentation agency that runs your testing programme: what to test, how to build it and what each result means.
Selected work, in motion.
Thoughtful experiences, ready for a closer look.A licence without a calendar.
An Optimizely licence earns its cost through the tests you run. An empty calendar wastes it.
BeforeAfter
Two tests a quarter on a platform built for many moreA steady test calendar fed by a ranked backlog
Ideas picked by whoever speaks loudestHypotheses scored on evidence, reach and effort
Winners declared from a raw conversion gapResults read through Stats Engine, with significance and confidence intervals
Learnings lost when someone leavesA searchable archive of every test and its result
What's included
More tests. Better ones.
We run the loop that turns an Optimizely licence into decisions: research, build, launch and read.
Build and launch tests
Variants built in Web or Feature Experimentation, checked, and launched with primary and secondary metrics already in place.
Read results with Stats Engine
We interpret significance, confidence intervals and false discovery rate control, so a win is real and a flat result still teaches something.
Report on the programme
A monthly view of tests run, win rate and changes shipped, so leadership sees what experimentation returns.
Security, by consideration.
Trust is part of the build.
For your Optimizely project, we consider publishing access, experiments, audience data and connected services as part of one connected build.
See our approachConnected systems. Considered safeguards.
Changes you can trace.
GitHub workflows, peer review and dependency checks bring decisions into the release process.
Protected in transit.
Certificate configuration, HTTPS and secure headers help protect the path between your users and your systems.
Intelligence with limits.
Scoped tool access, validated inputs and human approval where automated actions carry consequences.
The testing loop.
Three steps, repeated every cycle, sharper each time.
- 01
Research and rank
Analytics, session recordings and customer feedback turned into a ranked backlog.
- Research summary
- Ranked backlog
- Test briefs
- 02
Build and run
Tests built, checked and launched to the agreed audience and traffic split.
- Live experiments
- QA records
- Metric setup
- 03
Decide and document
Results read, decisions made with your team, learnings added to the archive.
- Results readout
- Ship decision
- Learning archive
Built for what’s next.
Built to driveMore sign-ups.
Built to driveMore memberships.
Built to driveBetter-qualified leads.
Built to driveMore qualified candidates.
Built to driveMore enquiries.
Built to driveMore qualified demos.
Built to driveMore workplace demos.
Built to driveMore business accounts.
Built to driveMore free trials.
Built to driveMore building owners.
Built to driveMore free sign-ups.
Private Villas MexicoBuilt to driveMore direct bookings.
Built to driveMore committed players.
Built to driveMore returning customers.
Built to driveMore meaningful demos.
Built to driveBetter talent connections.
Built to driveMore course creators.
Built to driveMore product discovery.
Trusted across our practice
Working together. In their words.
Independent reviews. Long-term working relationships.
“After a website (re)launch, they are also always accessible and happy to help. I highly recommend everyone who is looking for a new and more stable website in Webflow, to work with Stega!”
“Stega Creative team not only understood our needs and vision for the websites, but they also came up with improvements.”
“We’ve been working with Stega & Gabriel for the last two years. Cannot recommend them enough. They’re responsive, professional & an asset.”
Optimizely experimentation questions.
A few things worth discussing before your Optimizely experimentation takes shape.
Can Stega run our whole Optimizely experimentation programme?
Stega can run your Optimizely experimentation programme on the website and product side: ranking hypotheses, building variants, launching tests and reading results. We work inside your account, beside your product and marketing teams. For Optimizely CMS builds or a full digital experience platform rollout, a specialist Optimizely partner is the better fit.
How does Optimizely Stats Engine decide a winner?
Optimizely Stats Engine decides a winner with sequential testing, so you can check results while a test runs without inflating false positives. Stats Engine also controls the false discovery rate across metrics and variants. A result counts once it passes your project's significance level, which defaults to 90%.
How many tests should we run in Optimizely each month?
The number of Optimizely tests you can run each month depends on traffic, not ambition. Each test needs enough visitors to reach significance, and tests on the same page need exclusion groups or careful planning. We size the calendar from your traffic, so every test has a real chance of an answer.
How long before an Optimizely testing programme shows results?
Early tests target high-traffic pages so you learn fast. Programme value builds over quarters, as each result shapes the next test, so we report on the programme as well as on single tests.
Revamp today.The 
way.
Your ambition. Our collective craft.
Strategy, design and technology, working as one.