Audit every page
Each URL reviewed for purpose, traffic, overlap and accuracy, then marked keep, merge, rewrite or retire.
Content strategy services for websites where every page has a job.
We decide what your website should say, where each answer lives and who keeps it current, before the writing starts.
The problem
Too many pages, too few answers.
Websites grow by addition. A page for every launch, a post for every idea, and nobody deleting anything. Visitors cannot find the answer they came for, search engines see five pages competing for one topic, and your team rewrites the same thing twice. Website content strategy decides what stays, what goes and what is missing.
What you get
Website content strategy, written down.
Six outputs for your website's content. Channel and campaign planning sits with our marketing strategy service.
Map the questions
What buyers ask at each stage, from sales calls, search data and support tickets, matched to the page that answers it.
Design the architecture
A content structure and navigation that group pages by what visitors need, not by your org chart.
Model the content
Reusable content types and fields, such as case studies, FAQs and specs, ready to become CMS collections.
Brief every priority page
Audience, question, key message, proof and next action for each page, so writers start from a plan.
Assign the owners
Governance that names who updates what, how often, and how new pages get approved.
What changes for your editors.
Content strategy pays off in the weeks your team spends writing, not in the document.
BeforeAfter
Writers start from a blank pageEvery page starts from a signed-off brief
Five pages compete for one topicOne page owns each topic
Content trapped in page layoutsStructured content reused across the site
Nobody knows who updates whatEach section has a named owner
Where the content lives.
Content models are platform-neutral. We map them into the CMS you use or the one you are moving to.
Every ecosystem, five ways in
Four steps to a content plan.
Research first, then structure, then briefs your writers can use the same week.
- 01
Audit
We crawl the site, pull analytics and review every page for purpose, overlap and accuracy.
- Content inventory
- Performance data
- Keep, merge, retire list
- 02
Research
Interviews with sales and support, plus search and on-site data, to find the questions buyers ask.
- Question map
- Gap list
- Audience notes
- 03
Structure
Sitemap, content models and navigation, agreed with the people who will edit them.
- Content architecture
- Content models
- Navigation
- 04
Brief
Page briefs, a style guide and a governance plan, handed to writers and the CMS build.
- Page briefs
- Style guide
- Governance plan
Built for what’s next.
Built to driveMore sign-ups.
Built to driveMore memberships.
Built to driveBetter-qualified leads.
Built to driveMore qualified candidates.
Built to driveMore enquiries.
Built to driveMore qualified demos.
Built to driveMore workplace demos.
Built to driveMore business accounts.
Built to driveMore free trials.
Built to driveMore building owners.
Built to driveMore free sign-ups.
Private Villas MexicoBuilt to driveMore direct bookings.
Built to driveMore committed players.
Built to driveMore returning customers.
Built to driveMore meaningful demos.
Built to driveBetter talent connections.
Built to driveMore course creators.
Built to driveMore product discovery.
Trusted across our practice
Working together. In their words.
Independent reviews. Long-term working relationships.
“Stega Creative team not only understood our needs and vision for the websites, but they also came up with improvements.”
“After a website (re)launch, they are also always accessible and happy to help. I highly recommend everyone who is looking for a new and more stable website in Webflow, to work with Stega!”
“We’ve been working with Stega & Gabriel for the last two years. Cannot recommend them enough. They’re responsive, professional & an asset.”
Content strategy questions, answered.
A few things worth discussing before your content strategy takes shape.
What do content strategy services include?
Content strategy services plan what a website says, how it is structured and who maintains it. At Stega that means a content audit, a question map, content architecture, content models, page briefs and a governance plan. Channel and campaign planning is a separate marketing strategy service.
What is the difference between content strategy and content marketing strategy?
Content strategy covers the website: which pages exist, how content is structured and who owns it. Content marketing strategy covers channels, campaigns and distribution, such as email, social and paid. Stega runs them as separate services, and many teams start with the website.
How long does a website content strategy take?
A site with a few dozen pages is quicker than a resource library with years of posts.
Should content strategy come before a website redesign?
Content strategy should come before or alongside a website redesign, because templates are designed around the content they hold. Designing first and filling pages later is how sites end up with layouts that never fit the real copy.
Does the content strategy service include copywriting?
The content strategy service ends with page briefs, and Stega can write the priority pages from them or hand them to your writers. Many teams write product and technical pages themselves and ask us for the homepage and service pages. Every page is written against an agreed brief.
What is a content model on a website?
A content model is the set of content types and fields a website uses, such as case study, author or FAQ, and how they relate. A clear content model lets one piece of content appear on many pages and keeps the CMS easy to edit.
Revamp today.The 
way.
Your ambition. Our collective craft.
Strategy, design and technology, working as one.