Start from the decision
Each project begins with the decision it must inform, which sets the questions, method and sample.
Customer research agency for decisions you would otherwise guess.
Interviews, surveys and market analysis planned around a real decision, with findings your team can act on the next week.
The problem
Everyone has a theory.
Big decisions about positioning, pricing or a new website get made on the loudest opinion in the room. Research feels slow, so it gets skipped, and the team finds out it was wrong after launch. Good customer research is small and specific: a clear decision, the right people to ask and findings in weeks, not quarters.
What you get
Market research without the bloat.
Research sized to one decision, using the data you already have before asking anyone new.
Interview real customers
One-to-one interviews with customers, lost deals and prospects, recruited and run by us.
Survey at scale
Surveys that test what interviews uncover across a larger sample, analysed with care about who answered.
Map the market
Competitors, alternatives and pricing reviewed from the buyer's side, not from their press releases.
Read the data you have
Analytics, CRM notes, reviews and support tickets mined for patterns before new research is commissioned.
Turn findings into actions
A short report with what we found, how confident we are and what to do next.
What changes in the room.
Decisions start from what customers said, not who spoke loudest.
BeforeAfter
Decisions made on the loudest opinionDecisions made on customer evidence
Personas invented in a workshopSegments drawn from real interviews
Research reports nobody readsFindings tied to next actions
Competitors known by their homepagesCompetitors known by their buyers
Evidence from your own data.
Before we ask anyone new, we read what your tools already know.
Every ecosystem, five ways in
Four steps from question to answer.
Every study ends in a decision, not a document.
- 01
Frame
We agree the decision, the questions and what would change your mind.
- Research brief
- Hypotheses
- Method
- 02
Recruit
Participants recruited from your customers, lost deals or panels, with screening.
- Screener
- Participant list
- Schedule
- 03
Research
Interviews, surveys and desk research run and analysed.
- Interview recordings
- Survey data
- Analysis
- 04
Recommend
Findings, confidence levels and recommended actions worked through with your team.
- Findings report
- Recommendations
- Decision workshop
Built for what’s next.
Built to driveMore sign-ups.
Built to driveMore memberships.
Built to driveBetter-qualified leads.
Built to driveMore qualified candidates.
Built to driveMore enquiries.
Built to driveMore qualified demos.
Built to driveMore workplace demos.
Built to driveMore business accounts.
Built to driveMore free trials.
Built to driveMore building owners.
Built to driveMore free sign-ups.
Private Villas MexicoBuilt to driveMore direct bookings.
Built to driveMore committed players.
Built to driveMore returning customers.
Built to driveMore meaningful demos.
Built to driveBetter talent connections.
Built to driveMore course creators.
Built to driveMore product discovery.
Trusted across our practice
Working together. In their words.
Independent reviews. Long-term working relationships.
“Stega Creative team not only understood our needs and vision for the websites, but they also came up with improvements.”
“We’ve been working with Stega & Gabriel for the last two years. Cannot recommend them enough. They’re responsive, professional & an asset.”
“After a website (re)launch, they are also always accessible and happy to help. I highly recommend everyone who is looking for a new and more stable website in Webflow, to work with Stega!”
Customer research questions, answered.
A few things worth discussing before your research project takes shape.
What does a customer research agency do?
A customer research agency finds out what customers need, think and do, so a business can make better decisions. At Stega that covers interviews, surveys, win-loss analysis, competitor and market reviews and a short report that ties findings to actions.
How many customer interviews are enough for research?
Eight to twelve customer interviews per segment are usually enough to find the main patterns in needs and objections. After that, new interviews mostly repeat what you have heard. Run a survey afterwards if you need to know how common each pattern is.
What is the difference between a customer research agency and a market research agency?
A customer research agency studies your own customers and prospects in depth, mostly through interviews. A market research agency sizes and maps a whole market, often through large surveys and data. Stega runs focused versions of both, sized to one decision.
How much does customer research cost?
Cost depends on the number of participants, how hard they are to recruit and whether surveys or market analysis are added. Participant incentives are usually a separate cost.
How long does a customer research project take?
Recruiting the right participants often takes longest, especially senior B2B buyers. Findings are worked through in a session with your team, not only sent as a report, so decisions can happen straight away.
Can we do customer research on a small budget?
Yes. Customer research can start with interviewing a handful of recent customers and lost deals, plus reviewing sales notes and support tickets. That covers most early questions. Larger surveys and market sizing only make sense when the decision justifies the cost.
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