Structure by intent
Campaigns and ad groups built around what people search and what you sell, with negative keywords that stop wasted spend.

Campaigns, landing pages and conversion tracking run by one team, so your spend follows real enquiries, not clicks.
The problem
Buying clicks is simple. Turning them into pipeline is where budgets leak: a generic homepage as the landing page, conversion tracking that counts form views as leads, and bidding that optimises for the wrong thing. Paid search works when the search, the ad, the page and the measurement all describe the same promise.
What you get
Campaign management and the pages it depends on, in one scope.
Campaigns and ad groups built around what people search and what you sell, with negative keywords that stop wasted spend.
Ad copy that repeats the searcher's words and the page's promise, tested in variants.
Dedicated pages for each campaign theme, designed and built by us, fast on mobile and editable by your team.
Google Ads conversions, GA4 and consent mode set up and verified, so bidding learns from real enquiries.
Offline conversions from HubSpot or Salesforce sent back to Google Ads, so bids favour leads that become customers.
Reports on cost per qualified lead and pipeline, not only clicks and click-through rate.
The aim: the same budget, spent on the searches that turn into customers.
Paid search is only as good as the page and the data behind it. We connect all three.
Every ecosystem, five ways in
We fix measurement first, because every later decision depends on it.
Account, search terms, tracking and landing pages reviewed against your CRM data.
Campaign structure, negatives and ads rebuilt around intent, with tracking fixed.
Landing pages designed, built and connected for each campaign theme.
Ongoing bid, budget and search term work, with a monthly review of pipeline.
Trusted across our practice
Independent reviews. Long-term working relationships.
“After a website (re)launch, they are also always accessible and happy to help. I highly recommend everyone who is looking for a new and more stable website in Webflow, to work with Stega!”
“We’ve been working with Stega & Gabriel for the last two years. Cannot recommend them enough. They’re responsive, professional & an asset.”
“Stega Creative team not only understood our needs and vision for the websites, but they also came up with improvements.”
A few things worth discussing before your paid search takes shape.
A paid search agency plans, runs and improves search ads on Google and other engines. Stega also builds the landing pages and conversion tracking those ads depend on, so the account is measured on qualified leads and revenue, not only clicks.
Landing page design and tracking setup are quoted as a one-off project. We share the full fee structure before any audit starts.
A PPC agency is worth it for a small budget only if the fee is a modest share of spend and tracking is sound. With very small budgets, fixing the landing page and conversion tracking often matters more than ongoing management. We will tell you if that applies.
Tracking fixes and landing pages come first. You see search term and cost data from day one, and qualified lead trends once CRM data flows back.
Paid search needs dedicated landing pages because the page must repeat the promise of the ad and the words of the search. A homepage speaks to everyone. A landing page answers one intent, which usually helps quality score and conversion rate.
Yes. Paid search work often starts with an existing Google Ads account. You keep ownership of the account and its history. We audit it, fix tracking and structure, and document every change, so nothing depends on access only we hold.
Your ambition. Our collective craft.
Strategy, design and technology, working as one.