Choose the audiences
Audiences picked from your analytics, CRM and ad data, keeping only those big enough and different enough to justify their own content.
4.9 / 5Optimizely personalisation that proves its own value.
Optimizely personalisation for the few audiences and pages where a different experience changes what visitors do next.
Selected work, in motion.
Thoughtful experiences, ready for a closer look.One page for everyone.
A first-time visitor, a returning buyer and an enterprise lead all see the same homepage. Usually they should not.
BeforeAfter
Enterprise visitors see startup pricing firstIndustry and company size shaping the hero and the proof
Returning customers greeted like strangersLogged-in and past-purchase audiences shown relevant next steps
Dozens of segments nobody maintainsA handful of audiences, each with a clear reason to exist
Personalisation assumed to workEvery experience measured against a holdout group
What's included
Fewer audiences. Better pages.
Personalisation fails when it tries to do everything. We start with the audiences that matter most and prove each one.
Write the content variants
Headlines, proof, offers and calls to action written for each audience, built in Optimizely and kept consistent with your design system.
Test every experience
Each audience checked on real devices with forced variations, so the right people see the right content and nobody sees a broken page.
Measure against a holdout
A slice of each audience keeps the default page, so you can see what personalisation adds instead of assuming it.
Security, by consideration.
Trust is part of the build.
For your Optimizely project, we consider publishing access, experiments, audience data and connected services as part of one connected build.
See our approachConnected systems. Considered safeguards.
Changes you can trace.
GitHub workflows, peer review and dependency checks bring decisions into the release process.
Protected in transit.
Certificate configuration, HTTPS and secure headers help protect the path between your users and your systems.
Intelligence with limits.
Scoped tool access, validated inputs and human approval where automated actions carry consequences.
Start small. Prove it.
We begin with one or two audiences and expand once the numbers justify it.
- 01
Pick the audiences
Data review and interviews to find the audiences with real, different needs.
- Audience shortlist
- Page priorities
- Success metrics
- 02
Build the experiences
Content written, variations built in Optimizely and checked for every audience.
- Content variants
- Optimizely campaigns
- QA records
- 03
Measure and expand
Lift measured against holdouts, weak audiences cut, strong ones extended.
- Lift report
- Audience decisions
- Next audiences
Built for what’s next.
Built to driveMore sign-ups.
Built to driveMore memberships.
Built to driveBetter-qualified leads.
Built to driveMore qualified candidates.
Built to driveMore enquiries.
Built to driveMore qualified demos.
Built to driveMore workplace demos.
Built to driveMore business accounts.
Built to driveMore free trials.
Built to driveMore building owners.
Built to driveMore free sign-ups.
Private Villas MexicoBuilt to driveMore direct bookings.
Built to driveMore committed players.
Built to driveMore returning customers.
Built to driveMore meaningful demos.
Built to driveBetter talent connections.
Built to driveMore course creators.
Built to driveMore product discovery.
Trusted across our practice
Working together. In their words.
Independent reviews. Long-term working relationships.
“Stega Creative team not only understood our needs and vision for the websites, but they also came up with improvements.”
“After a website (re)launch, they are also always accessible and happy to help. I highly recommend everyone who is looking for a new and more stable website in Webflow, to work with Stega!”
“We’ve been working with Stega & Gabriel for the last two years. Cannot recommend them enough. They’re responsive, professional & an asset.”
Optimizely personalisation questions.
A few things worth discussing before your Optimizely personalisation takes shape.
What is the difference between personalisation and A/B testing in Optimizely?
Optimizely A/B testing finds the best version for everyone, while personalisation shows different versions to different audiences. A test ends with a winner. A personalisation campaign keeps running, giving each audience its own experience. We still measure every personalised experience against a holdout, so it is tested too.
What data can Optimizely use for personalisation?
Optimizely personalisation can use behaviour, location, device, traffic source, cookies and custom attributes you send it. The strongest audiences usually come from first-party data such as login state, plan type or CRM fields. We pass those attributes in a way that respects consent and keeps raw personal data out.
Is Optimizely personalisation worth it for a B2B website?
Optimizely personalisation is worth it for a B2B website when enough traffic comes from clearly different buyer groups, such as industries or company sizes. With low traffic, a few well-built landing pages per segment often deliver more for less. We check your numbers before recommending either.
How much does Optimizely personalisation cost to set up?
The price depends on the number of audiences, pages and content variants in the first phase. We recommend starting with one or two audiences and expanding once holdout results justify it.
Revamp today.The 
way.
Your ambition. Our collective craft.
Strategy, design and technology, working as one.