Plan the programme
Welcome, nurture, post-purchase and win-back flows mapped, plus a campaign calendar that fits your launches.

Welcome series, lifecycle flows and campaigns, planned, designed, built in your platform and sent by one team.
The problem
Many email programmes are a newsletter and a welcome email someone set up years ago. The flows that matter most, abandoned cart, post-purchase and win-back, were never built, and the templates break in Outlook. Email is one of the few channels you own outright. It deserves a plan, templates that render everywhere and a steady sending rhythm.
What you get
Strategy, design, build and sending in one team. We work in your email platform, not ours.
Welcome, nurture, post-purchase and win-back flows mapped, plus a campaign calendar that fits your launches.
A template system in your brand that your team assembles into new emails without a developer.
Coded and tested in Gmail, Outlook and Apple Mail, on mobile and desktop, in light and dark mode.
Subject lines and copy written for each flow and segment, in your voice.
Campaigns scheduled, segmented and tested, with subject line and content experiments on the sends that matter.
SPF, DKIM and DMARC checked, list hygiene set up and sending patterns that keep you out of spam.
The programme keeps working when nobody is pressing send.
Email is only as good as the data that triggers it. We connect it to your CRM and store.
Every ecosystem, five ways in
Core flows live first, campaigns on top once the templates are proven.
We review your platform, list health, flows, templates and results.
Flows, segments and campaign calendar agreed, with targets for each.
Templates designed, coded and tested, then flows built and checked in your platform.
Campaigns sent on schedule, tests run and results reviewed with you each month.
Trusted across our practice
Independent reviews. Long-term working relationships.
“We’ve been working with Stega & Gabriel for the last two years. Cannot recommend them enough. They’re responsive, professional & an asset.”
“Stega Creative team not only understood our needs and vision for the websites, but they also came up with improvements.”
“After a website (re)launch, they are also always accessible and happy to help. I highly recommend everyone who is looking for a new and more stable website in Webflow, to work with Stega!”
A few things worth discussing before your email programme takes shape.
An email marketing agency plans, designs, builds and sends a brand's emails. At Stega that covers lifecycle flows such as welcome and win-back, campaign calendars, modular templates tested across inboxes, copy, segmentation, deliverability and reporting, all inside your own email platform.
Cost depends on how many flows, templates and sends a month you need. Your email platform subscription is separate.
Set up the welcome flow first, then abandoned cart or abandoned demo request, then post-purchase and win-back. These email marketing flows run on their own once built and reach people when intent is highest. Campaigns and newsletters come after the core flows are live.
We rarely recommend switching platforms. A switch only makes sense when the current one cannot support the flows, segments or data your programme needs, and the move is worth its cost.
Email templates work in Outlook when they use table-based layouts, inline styles and fallbacks for features Outlook ignores, such as background images. We test every email template in Gmail, Outlook and Apple Mail, on mobile and desktop, before it is used.
Welcome and cart flows can go live first while the rest are built. Campaign sending starts once templates are tested and the list has been cleaned.
Your ambition. Our collective craft.
Strategy, design and technology, working as one.