Plan the installation
Web snippet placement, Feature Experimentation SDKs where tests go server-side, and a plan for single-page apps and consent.
4.9 / 5Optimizely implementation ready for the first real test.
An Optimizely implementation planned around your site, your data and your team, so the first experiment runs on solid ground.
Selected work, in motion.
Thoughtful experiences, ready for a closer look.Bought it. Not using it.
New Optimizely accounts often stall between contract and first test. The setup is usually why.
BeforeAfter
Snippet loaded through a tag manager, pages flickerSnippet in the page head, loaded before anything renders
Conversion events that disagree with analyticsEvents defined once and reconciled with GA4 or your analytics tool
Audiences built on guessesAttributes from your CRM and login state feeding real audiences
No naming, no owners, no stagingEnvironments, naming rules and roles set before launch
What's included
Set up to scale.
Decisions made in week one decide what you can test in month six.
Set up audiences
Custom attributes from login state, CRM or plan type, so audiences reflect real customer segments rather than click history.
Validate the tracking
Pageview, click and custom events tested in preview, compared with your analytics and signed off before the first test goes live.
Set up governance
Staging and production environments, naming rules, user roles and a QA checklist, so the account stays usable as more teams join.
Security, by consideration.
Trust is part of the build.
For your Optimizely project, we consider publishing access, experiments, audience data and connected services as part of one connected build.
See our approachConnected systems. Considered safeguards.
Changes you can trace.
GitHub workflows, peer review and dependency checks bring decisions into the release process.
Protected in transit.
Certificate configuration, HTTPS and secure headers help protect the path between your users and your systems.
Intelligence with limits.
Scoped tool access, validated inputs and human approval where automated actions carry consequences.
Ready in three steps.
You finish with an account your team can test in from day one.
- 01
Plan
We audit your site, analytics and consent setup and choose the right Optimizely products.
- Technical audit
- Implementation plan
- Event list
- 02
Install and configure
Snippet and SDKs installed, then events, audiences and environments configured.
- Snippet or SDK install
- Audience library
- Environment setup
- 03
Validate and launch
Tracking verified with a live A/A test before your first real experiment.
- Validation report
- A/A test
- Team guide
Built for what’s next.
Built to driveMore sign-ups.
Built to driveMore memberships.
Built to driveBetter-qualified leads.
Built to driveMore qualified candidates.
Built to driveMore enquiries.
Built to driveMore qualified demos.
Built to driveMore workplace demos.
Built to driveMore business accounts.
Built to driveMore free trials.
Built to driveMore building owners.
Built to driveMore free sign-ups.
Private Villas MexicoBuilt to driveMore direct bookings.
Built to driveMore committed players.
Built to driveMore returning customers.
Built to driveMore meaningful demos.
Built to driveBetter talent connections.
Built to driveMore course creators.
Built to driveMore product discovery.
Trusted across our practice
Working together. In their words.
Independent reviews. Long-term working relationships.
“After a website (re)launch, they are also always accessible and happy to help. I highly recommend everyone who is looking for a new and more stable website in Webflow, to work with Stega!”
“Stega Creative team not only understood our needs and vision for the websites, but they also came up with improvements.”
“We’ve been working with Stega & Gabriel for the last two years. Cannot recommend them enough. They’re responsive, professional & an asset.”
Optimizely implementation questions.
A few things worth discussing before your Optimizely implementation takes shape.
Should the Optimizely snippet go in Google Tag Manager?
The Optimizely Web snippet should not go in Google Tag Manager on most sites. Loading through GTM delays the snippet, which causes flicker as variants apply after the page appears. We place the snippet directly in the page head and keep GTM for the analytics side.
Why run an A/A test when setting up Optimizely?
An A/A test in Optimizely shows the same experience to two groups to check that bucketing and tracking work. If the two groups report different results, something in the implementation is wrong. Running one before real tests catches event and audience problems while they are cheap to fix.
Does Optimizely work with single-page applications?
Optimizely Web works with single-page applications built in React, Vue or Next.js, with extra setup. Page activation has to follow route changes rather than full page loads, and variants must survive re-renders. For heavier product changes, Feature Experimentation in your code is usually the cleaner route.
How much does an Optimizely implementation cost?
A Web Experimentation setup on a marketing site sits at the low end. Feature Experimentation across a product, with CRM attributes and several environments, costs more. Every setup ends with a live A/A test as proof it works.
Revamp today.The 
way.
Your ambition. Our collective craft.
Strategy, design and technology, working as one.