Agree the questions
The budget decisions reporting must support, and the metrics and definitions everyone signs off first.
Marketing attribution agency for reports honest about their limits.
We connect ad platforms, analytics and your CRM into one reporting view, with every assumption written down and every gap marked.
The problem
Every channel claims the sale.
Google Ads, Meta and LinkedIn each take credit for the same customer. Add them up and you sold twice what you did. Meanwhile the CRM knows which leads closed but not where they came from. Attribution will never be perfect. It can be consistent, written down and good enough to move budget with confidence.
What you get
Marketing reporting you can defend.
Built around the budget decisions you need to make, with the limits of the data in plain view.
Connect the sources
Ad platforms, analytics and CRM data joined on consistent campaign, source and contact keys.
Choose the model
First-touch, last-touch, position-based or data-driven, picked for your sales cycle and documented with its trade-offs.
Close the loop
Offline conversions and closed revenue from the CRM matched back to the campaigns that started them.
Build the dashboards
Dashboards for leadership and channel owners, each with definitions visible next to the numbers.
Test incrementality
Holdout and geo tests where the data allows, to check what the model claims.
What changes in budget meetings.
Fewer arguments about whose number is right.
BeforeAfter
Channels reporting their own numbersOne view that counts each sale once
Revenue data stuck in the CRMRevenue matched to campaigns
Definitions nobody wrote downEvery metric defined on the dashboard
Budget moved on gut feelBudget moved on agreed evidence
Where the data comes from.
We join the sources you already pay for before adding anything new.
Every ecosystem, five ways in
Four steps to one view.
Definitions first, dashboards last.
- 01
Define
Questions, metrics, definitions and the attribution model agreed with leadership.
- Reporting requirements
- Metric definitions
- Model choice
- 02
Connect
Sources audited, UTMs fixed and data joined in your CRM or warehouse.
- Data audit
- UTM convention
- Data pipeline
- 03
Build
Dashboards built and checked against the source systems.
- Leadership dashboard
- Channel dashboards
- Reconciliation
- 04
Review
A regular review rhythm, with assumptions revisited as the data improves.
- Review cadence
- Assumption log
- Next improvements
Built for what’s next.
Built to driveMore sign-ups.
Built to driveMore memberships.
Built to driveBetter-qualified leads.
Built to driveMore qualified candidates.
Built to driveMore enquiries.
Built to driveMore qualified demos.
Built to driveMore workplace demos.
Built to driveMore business accounts.
Built to driveMore free trials.
Built to driveMore building owners.
Built to driveMore free sign-ups.
Private Villas MexicoBuilt to driveMore direct bookings.
Built to driveMore committed players.
Built to driveMore returning customers.
Built to driveMore meaningful demos.
Built to driveBetter talent connections.
Built to driveMore course creators.
Built to driveMore product discovery.
Trusted across our practice
Working together. In their words.
Independent reviews. Long-term working relationships.
“After a website (re)launch, they are also always accessible and happy to help. I highly recommend everyone who is looking for a new and more stable website in Webflow, to work with Stega!”
“We’ve been working with Stega & Gabriel for the last two years. Cannot recommend them enough. They’re responsive, professional & an asset.”
“Stega Creative team not only understood our needs and vision for the websites, but they also came up with improvements.”
Attribution and reporting questions.
A few things worth discussing before your reporting project takes shape.
What does a marketing attribution agency do?
A marketing attribution agency connects ad, website and CRM data to show which channels and campaigns contribute to leads and revenue. At Stega that covers reporting requirements, data connections, choosing an attribution model, closing the loop with CRM revenue and building dashboards.
Which marketing attribution model should we use?
The right marketing attribution model depends on your sales cycle. Short, single-visit purchases suit last-touch. Long B2B cycles suit position-based or data-driven models. No model is the truth. Pick one, document its limits and use it consistently, so trends stay comparable.
Why do ad platforms report more conversions than our CRM?
Ad platforms report more conversions than your CRM because each platform credits itself for any conversion it touched, using its own attribution window. Add the platforms together and one sale is counted several times. A single CRM-based view counts each sale once.
How much does marketing attribution and reporting cost?
Cost depends on the number of data sources, the state of your UTMs and CRM data, and whether a data warehouse is needed. A short audit tells you which of those applies.
How long does it take to set up marketing reporting?
Most of the time goes into fixing source data, such as missing UTMs or unmatched CRM records. The dashboards themselves are quick once the data is clean, and we build them in the tools you already use.
Is marketing attribution possible with cookie consent limits?
Marketing attribution is still possible with cookie consent limits, but it is less complete. Consent mode modelling, CRM-based matching and incrementality tests fill some of the gap. We mark what is measured and what is modelled, so nobody treats an estimate as a fact.
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